Mindset day spa

Mindset Day Spa aims to provide a spa that offers relaxation to those with medical needs. Their target audience is women in their 30s who have medical conditions. The deliverables were: a logo, social media posts, and a booklet. The goal of this campaign is to bring more attention and customers to the spa.

Preliminary Work

When I thought of spas, I was drawn to natural elements, such as stone, water, and wood. I also imagined yoga poses, meditation, and mindfulness. These ideas led me to create the name Mindset Day Spa, along with the corresponding color palette and sketches.

Roughs

From the thumbnail sketches, I decided on two ideas to develop: the fish and the stone. I vectorized and colored them in Illustrator. Next, I chose the fish as the direction I wanted to pursue.

Final Logo

After further analysis, I realized that the logo was too detailed. I reworked it to be made of simple shapes and negative space. Lastly, I incorporated text, which was The Seasons from Adobe Fonts.

Deliverables

Instagram Posts (with mockups)

Booklet and Sign
Behance Linkedin
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